Concept All2Print Show 2025

360 ° MEDIA CAMPAIGN FOR MAXIMUM VISIBILITY All2Print Show is a leading hub for innovation in print, packaging, and advertising production , backed by a fully integrated 360 ° media campaign with local, national, and international reach . The campaign is built on three key pillars: • A complete channel mix: from owned to earned and paid media • Strong media partnerships: from mass-market to highly specialized outlets • Deployment across all channels: TV, radio, OOH + DOOH, digital, and print CONVENTIONAL MEDIA ➢ TV: National campaign with 20-second spots, aired over 7 days on 1 – 2 major news channels. 80% of the placements will run in Prime Time for maximum exposure. ➢ Radio: National campaign with 20-second ads over 7 days on 1 – 2 leading stations. 60% of the spots will run during morning and evening Drive Time to reach a highly active audience. ➢ OOH: Premium outdoor placements in key intersections across Bucharest and major cities, strategically selected for high relevance to the print and packaging industry. DIGITAL MEDIA - The traditional media campaign is reinforced by a multi-layered digital strategy using advanced tools for awareness, reach, and conversion: ➢ Performance Marketing: Highly targeted campaigns designed to cover the full range of professional visitor profiles, with real-time optimization. ➢ Digital Outdoor (DOOH): Dynamic TV screens in high-traffic locations across Bucharest and other major cities. ➢ Online Media Mix: A blend of national and local news platforms, business and industry-specific publications – including niche and sports media ➢ Mobile Marketing: SMS campaigns directed at curated audience segments for higher engagement. . In 2025, All2Print Show writes the 30 th chapter in the story of Romania’s print industry.