Concept All2Print Show 2025

360 ° MEDIA CAMPAIGN FOR MAXIMUM VISIBILITY PERFORMANCE MARKETING - The campaign will be deployed at a national level, with a strategic focus on key industry hubs such as Bucharest, Brașov , Cluj, Sibiu, Timișoara , Iași , and more. ➢ Google Ads – A full-funnel strategy including Search, Brand Protect, Performance Max, Retargeting, YouTube, and Demand Gen (Gmail, Discover) ➢ Meta Ads – Including Facebook Ads, Instagram Ads, and Boosted Posts ➢ LinkedIn Ads – For targeted B2B reach within the print, packaging, and creative sectors OUTDOOR ADVERTISING - The campaign will focus on high-traffic urban areas across the following cities: Bucharest-Ilfov, Cluj, Pitești, the Bucharest –Pitești highway, Constanța (20 premium locations). ➢ OOH – Backlit and unipole formats for strong physical presence ➢ DOOH – Digital TV screens and E-backlit formats in premium outdoor zones ONLINE MEDIA MIX - In addition to the Performance Marketing campaign, All2Print Show will benefit from an extended online visibility campaign that includes: ➢ Display banners and advertorials on highly relevant websites: national and local news outlets (e.g., antena3.ro , monitorulcluj.ro ) , national business publications, and niche media – including male-oriented sports platforms – to diversify audience reach. MOBILE MARKETING - A large-scale SMS campaign will ensure direct and efficient communication, built on two core pillars: ➢ In-house database – a qualified audience with demonstrated interest in the industry and event ➢ CAEN-targeted outreach – allowing precise targeting of companies operating in relevant sectors This mix ensures fast, personalized, and high-impact communication, with an excellent open rate and message delivery performance. All2Print Show 2025 – With gratitude. With professionalism. With you. .