The textile machinery industry is undergoing a profound transformation: labor shortages, pressure on productivity, and growing demand for sustainable solutions are accelerating the shift toward automation and digitalization.
With over 25 years of expertise, Bro Rom Industrial Machines-Sibiu is addressing these challenges by showcasing at All2Print Show innovations designed to reduce human intervention and optimize production—intelligent equipment, plug & play solutions, and proven expertise in funded projects.
This year, All2Print Show marks its 30th edition, a milestone for Romania’s printing industry. On this occasion, Alexandra Bodor, Executive Director of Bro Rom Industrial Machines-Sibiu, shared her perspective on the key trends shaping the industry, the technological solutions the company brings to market, and why the event remains a strategic platform for innovation and business growth.
What are, in your view, the main trends currently defining the textile machinery industry, and how does Bro Rom Industrial Machines-Sibiu respond to these shifts?
Innovation and Adaptability in the Textile Machinery Industry
From our perspective, the industry is during a deep transformation, increasingly shaped by three core priorities: digitalization, sustainability, and adaptability to rising demands for flexibility, quality, and productivity.
The rising cost of labor and the difficulty of attracting skilled personnel create a constant need for reliable, highly automated, and efficient equipment, as well as premium accessories and consumables. Clients seek solutions that minimize human intervention, streamline workflows, and reduce operational errors.
How does Bro Rom Industrial Machines-Sibiu address these challenges?
With more than 25 years of experience in textiles, embroidery, technical garments, and automotive, we have built a robust portfolio of next-generation equipment, carefully selected and configured to meet the real needs of the market.
We are also present online through two e-commerce platforms:
- www.decusut.ro – primarily focused on sewing, embroidery, overlock, scanning and cutting, ironing, sublimation machines, as well as accessories and consumables for both household and professional use.
- www.masinicusutbrodat.ro – focused on automated sewing machines, customized solutions for the automotive industry, and industrial-grade sewing, embroidery, overlock, and ironing equipment, together with accessories and consumables.
Our expertise has been further strengthened through continuous investment in team development—both technical and commercial—via specialized training, industry workshops, and participation in national and international trade fairs.
The result? Tailored, tested, and validated solutions for real performance.
We deliver complete, carefully selected equipment and solutions designed to meet client needs:
- Machines with intuitive digital interfaces, LAN connectivity, and compatibility with production management systems, fully aligned with Industry 4.0 requirements. Local technical training ensures rapid and effective implementation.
- Partnerships with leading international manufacturers, offering technologically advanced, energy-efficient, and highly reliable equipment.
- Plug & play solutions, configured to client specifications and technical requirements.
- Free consultancy in equipment selection and production flow design. We also bring extensive experience in projects funded through European or governmental programs, such as Start-Up Nation. To date, we have delivered hundreds of machines through publicly and privately funded projects, contributing to the growth of sustainable, high-performing businesses.
Through all these initiatives, we position ourselves as a trusted technological partner—focused on delivering concrete, durable, and industry-specific solutions for the Romanian market.
What equipment and consumables will you showcase at All2Print Show, and what innovations should attract the attention of industry professionals?
This year, Bro Rom Industrial Machines-Sibiu presents a carefully curated selection of equipment designed to meet today’s key challenges: higher productivity, reduced reliance on manual labor, energy efficiency, and digital integration in production processes. Highlights include:
- Professional and industrial embroidery machines, featuring digital interfaces and connectivity with production management systems for full traceability and efficient production control.
- Industrial machines for labels and patches, ideal for promotional, military, or advanced customization applications.
- State-of-the-art accessories and consumables, ensuring efficiency, precision, and compatibility with the latest equipment available on the market.
What motivated your participation at All2Print Show, and what are your expectations for this year’s edition?
Our presence at All2Print Show is both a tradition—we have participated since its very first edition—and a unique opportunity to showcase the latest industry trends.
Our motivation remains consistent: to stay connected with market needs, to promote and facilitate client access to cutting-edge technology, digital transformation, and automation in the industrial sectors where we operate.
We expect this edition to strengthen our relationships with existing partners, open doors to new collaborations, and promote a modern, sustainable vision for the industry we serve.
